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The company Vivo will become the third Chinese sponsor of the world Cup 2018

Компания Vivo станет третьим китайским спонсором ЧМ-2018 по футболу

Chinese smartphone maker Vivo has signed a sponsorship agreement with the International Federation of football Association (FIFA) world cups in Russia (2018) and Qatar (2022), reported the press service of FIFA. This is the third Chinese company wishing to sponsor the tournament. The agreement was signed on may 31.

Vivo six-year contract will allow Chinese companies to advertise their products in the world championship, the first of which will be held in Russia, the second in Qatar. The transaction value was not disclosed. Under the contract, Vivo will be the sponsor and the confederations Cup 2017 and 2021 years.

World Cup 2018 will be held from 14 June to 15 July at 12 stadiums in 11 Russian cities: Moscow, Saint-Petersburg, Kazan, Sochi, Nizhny Novgorod, Samara, Kaliningrad, Yekaterinburg, Saransk, Volgograd and Rostov-on-don. In Qatar, the world Cup will be held from November 21 to December 18, 2022 in the seven cities: Doha, Lusail, al Wakrah, al Khor, al Rayyan, Umm şalāl Muḩammad and Madinat al-Shamali.

Sponsors at the FIFA little

On the eve of the 2018 world Cup FIFA found itself in a difficult position. Still its main capital came in the form of sponsorship money. However, in terms of sanctions most Western companies, previously active claim to the title sponsor, give up this role. According to them, the Russian part of the tournament is fraught with loss of reputation in the world community. It is already known that sponsorship refused Sony and Emiratres.

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A significant role in lowering the prestige of the Russian tournament played doping scandal in the Russian sport, which was involved high-ranking officials and the Russian authorities. Problems arose in FIFA, which recently survived a corruption scandal that led to the resignation of its President Joseph Blatter.

During the time elapsed after the previous world Cup, the number of companies that still cooperate with the FIFA has reduced by half (now down to 10).

Not eager to sponsor the tournament and major Russian businessmen, who are unsure of making a profit. Still to sponsor the 2018 world Cup agreed only one Russian partner of FIFA ― Alfa-Bank. Due to the lack of sponsors and a corruption scandal FIFA suffered in last year’s loss of $369 million, according to expert.ru.

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On the background of the difficult situation Russia helps China. The Chinese manufacturer of electronics and home appliances Hisense announced that it has become one of the main sponsors of the conference Cup and FIFA 2018 world Cup. However, this cooperation will be fleeting ― the contract is concluded for a shorter period than other bargain FIFA. Last year sponsors, FIFA has become one of the largest Chinese conglomerate Wanda, who oversees the tourism and hotel business.

In the end, FIFA may 31, received the 12th sponsor in the person of the smartphone manufacturer Vivo, and the total income from sponsorship in 2015 amounted to $246 million For comparison, a year before the start of the previous tournament in Brazil, FIFA has had 20 sponsors, and income from sponsorship ― $404 million

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