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Medina: “Fifty shades of freedom” “brought down” the hire of Russian films

Мединский: "Пятьдесят оттенков свободы" "обрушили" прокат российских фильмов

The Minister of culture Vladimir Medinsky at a meeting with Deputy Prime Minister Olga Golodets said that the Hollywood movie “Fifty shades freed” prevented the Russian paintings to collect decent box office in theaters.

According to the head of Department, a week ago, this picture was taken 70% of the sessions in theaters. “I don’t know what social problems are solved this absolute masterpiece of world cinema, but 70% of the sessions in our cinema, of course, is the invisible hand of the market, they gave him, than, of course, brought down a number of our wonderful films that are now showing”, — quotes the Minister RNS.

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The Minister of culture asked the Vice-Prime Minister with a request to support a bill to limit the percentage of sessions allocated to cinemas on any one film.

The film “Fifty shades of freedom” (the final part of the trilogy “Fifty shades of grey”) started in Russian cinemas on Thursday, February 8. According to the UAIS, the first weekend the film grossed 359 million rubles and became the leader of hire in Russia and the CIS. Russian paintings at this time in the rental was the film “Selfie,” and sports drama “moving up”. Fees “Selfie” in the first weekend rental (from 1 February) amounted to 118 million rubles, and in the second of 43.9 million rubles. Other domestic films, according to unofficial reports, the first weekend was even sadder: “Women against men” (63 million), “Selfie” is 48 million rubles, “Zомбоящик” — 1.4 million rubles.

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In January, there have been several knockando with the participation of the Ministry of culture. First moved the start of the screening of the film “the adventures of Paddington 2”, then the Ministry of culture revoked already issued a rental license from the satirical Comedy “Death to Stalin”.

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