Henrik Fisker (Henrik Fisker), the founder of Fisker Inc, in an interview with Autocar has shared his vision of the automobile industry in the short term. “There will be new segments of cars, which no one thought. Some of the traditional car companies are too slow to respond. Many of them will lose their traditional customers, which in the next two to three years say, “I’m going to try one of these new car companies, because they seem to know what they are doing. They produce electric cars, and they are cool”“.
That’s why former designer for BMW and Aston Martin tries again enter the race with Elon Musk (Elon Musk). The first product will be on display at CES 2018 electric EMotion. Then he is going to present unmanned passenger car Orbit. Fisker is also working on a third model, which is known, only cost about $40 000. It turns out that it will be a direct competitor to the Tesla Model 3.
Thus, an American entrepreneur plans to diversify its business. Someone will choose an expensive flagship car, the other — most affordable model. However, many experts believe that one of the key modes of transport in 10-20 years will be unmanned pods like Orbit. The Fisker even hinted about electric motorcycles, although not directly stated the desire to release them.
Previously, Henrik Fisker was a designer at BMW, Aston Martin and Ford. In 2005, he founded his own company, Fisker Coachbuild, which is engaged in production of unique bodies for production cars. She also developed the design for third-party customers. The funny thing is that in 2007, Fisker was working on the exterior of a Tesla Model S.
In the same 2007-m entrepreneur founded Fisker Automotive, and in 2008 was presented a hybrid sports car Karma. But the karma of Fisker was spoiled. Soon he sued Tesla with the claim about stealing ideas. And although the scales tipped in the direction of Henrik, it was only the beginning of his misadventures. In 2011, the company had to withdraw the released hybrids due to faulty batteries A123 Systems. Soon, the manufacturer filed for bankruptcy, and 282 hybrid Karma was destroyed by hurricane sandy.
Fisker left his own company in 2013 amid a dispute with shareholders. Today, the model produces Karma Chinese Chinese Wanxiang Group, which was renamed brand in Automotive Karma. The model itself is named Karma Revero.
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