Automotive giants Ford and Volvo had made the irrevocable decision to refuse the participation in the next exhibition in Geneva, which will be held next spring.
Swedish representative of the automobile business is not the first time refuses to participate in this show of international scale. The guide explains that they had adjusted the strategy of marketing activities in which greater preference is own activities, within the framework of existing showrooms for key customers.
Ford, in turn, commented on its refusal by the fact that simply do not have time to prepare their new products, because the schedule for their planned release later. The management decided not to spend on part and direct the funds to support further development of the electrified lineup.
Experts remind that, in addition, Ford also refused the participation in the events held this autumn in Paris.
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